We are happy to inform you that FICCI is organising a webinar on "Ambush Marketing - Is it time to legislate?”

Ambush marketing has emerged as a growing problem in the world of intellectual property, sports, entertainment and advertising, whereby companies associate themselves with major sporting events etc. without official authorization of event organizers. Ambush marketing thus entails undue exploitation of the organizers, the actual sponsors and the unsuspecting consumers. However, despite several cases coming before courts to hold such companies liable for alleged infringement & passing off of trademarks and copyrights of actual sponsors – done by way of selling unlicensed merchandise, organizing contests in the name of a big event, or even misusing an event logo - the defendants have been able to evade liability as the act of Ambush Marketing does not evidently fit into any of these categories. In this backdrop, the need for a legislation to address the issue cannot be overemphasized. Meantime, in the absence a law, it is important for stakeholders to be aware of the possible remedies against such predatory business practices. The webinar, to be addressed by several experts on the subject, will be a good opportunity to learn about the complex aspects of ambush marketing and the ways to safeguard one’s interests against ambush marketing.

I am writing to cordially invite you to join the webinar as a participant. The agenda is attached herewith.

For participating, please CLICK HERE https://forms.gle/8mb5gL2XwHpPxkDb7 to register yourself for the webinar. The webinar-link will be sent to you on receiving a formal registration.

We look forward to your joining the webinar.

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